The Salisbury Bank tagline was presented 10 years ago in the form of a first presentation. In the traditional and conservative world of finance, we presented them with a single word that we felt represented all that Salisbury Bank was and wished to be: enriching.
The definition of enriching: to make rich or richer; to make fuller, more meaningful or more rewarding.
Salisbury Bank enriches the lives of their customers, community, employees and their environment.
Consistency is important to a brand. The world of banking is evolving quickly. Customers want to know that they can expect the latest in eBanking technology but they also want to feel secure with their financial institution. Salisbury Bank has lived that brand promise every day for the past ten years. Extra credit goes out the Salisbury Bank for going with the lower case “enriching” which brings the business of banking to a more personal level.