Heads Up | about us
Marketing and promotion agency for consumer and business to business companies, working on a local, national and global level. Cost-effective, collaborative solutions that create excitement and get results.
marketing, promotion, websites, branding, business, customer incentive, social media, customizable, impact, media, sikorsky credit union, salisbury bank, WashedAshore.org, King School, creative, strategy, ROI, national, global, cost-effective, collaborative, results, design, copywriting, digital, digital media, advertising, direct mail, goals, print, tagline, positioning line, billboards, marketing materials, newsletter, advertising campaign, financial, education, spirits, health and beauty, consumer marketing, infographics, publications, New York, Hudson Valley, Connecticut
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about us

There is no secret to our success.

The Heads Up Marketing & Promotion process is fully transparent.

We look to roll up our sleeves with our clients and establish a partnership and camaraderie. We think it shows in our work. Beneath all the fun and flavor that Heads Up has to offer is a team of extremely hard-working and passionate professionals. We realize that every element of the work we produce has a job to do: to be informative, creative, engaging, and ROI driven. We’ve delivered successful marketing and promotion for a wide range of clients, on a local, national and global level. If you are looking for cost-effective, collaborative solutions that create excitement and get results, then we’re your team.

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Our Heads Up capabilities are scalable to your needs: account management, design, copywriting, production, research, media, fulfillment. Point A to point B, local to global. On-time and within budget.


At HU, You will always work with the CEO. Penny is your Account Supervisor and your direct contact for everything. She is seriously buttoned up, relentlessly nice, and tirelessly enthusiastic. You'll see.

Penny Schutz

CEO / Account Supervisor
pam 1

Pam loves developing the unique brand personality of a business and then bringing it to life in print and digital. When Pam and Penny discuss a project, the ideas start flying 100 mph. Whoa.

Pam Zarrella

Creative Director

All hail Lisa Longto, production department extraordinaire. She makes us look good every day. Her work ethic, precision, and agility with revisions has us wondering what we'd do without her. Don't ask!

Lisa Longto

Production Manager
Tyler 1

Wondering what diversified media is? Relax because Tyler specializes in ``all things new that will make your business leading edge.`` He understands it from the inside out, so you don't have to.

Tyler Zielinski

Digital Media Specialist


Marketing Strategy

A comprehensive look at what works best for your budget and business plan.


Give your business the look and personality needed for a competitive edge.


Use your USP (unique selling point) to wow your audience.

Direct Mail

Reach your audience with a targeted mailing list and print and/or online campaign.


Create customer interest and loyalty with branded promotional items.


Your online presence is a powerful sales tool and a new media that will give you the leading edge.

 Check out how we’ve helped other clients achieve their marketing goals!